Facebook Logo Have you Googled yourself lately? Ever looked yourself up on Facebook? More importantly, when was the last time you looked up your company? Marketing your business has entered into a whole new generation of connecting with your existing and potential customers using social media. Its not just about how many fans you have on your Facebook page either, this type of marketing can affect your websites search engine ranking. Let’s get you started down the best path for your business!

According to Facebook, there are over 500 million users with 50% logging on daily and having an average of 130 friends. The networking potential there can be utilized for way more than who to go party with on Friday night. Your customers are there and they are talking about you. There are studies now indicating that Facebook and Youtube are becoming more popular “search engines” than Google. While they are not really search engines, that is how they are being utilized and you can’t ignore that. How can you make it work for you?

First, create a fan page, not to be confused with a profile. Your profile is a personal page where people can become your friends. A page is created for an entity, in this case your business, where others can become your fans. It has different functionality, such as Insights, which is the metrics. This is viewable only to admins and tells you about the traffic your page is getting. A page can also have multiple admins and a profile is for a single person. To create a page, go to the home page of your profile and look at the list of options on the left under your picture. It will say Ads and Pages. You can also create pay-per-click ads from this link, but that’s for another blog post.

Now that you’ve created the page, you can fill in some information about your business and add a picture, I suggest your logo to begin with. Every so often, its a good idea to change that picture to keep grabbing attention. It can be of you, the office, a ribbon cutting, etc. Next, suggest the page to your friends by choosing that option under the picture on the left. Ask them to help you get the word out. Keep fans coming back and gain new fans by having relevant posts. One of the biggest mistakes a company can make is to just push their products. Your fans will get bored and begin ignoring you. Post special offers, relevant tidbits, or related local events. For examples, visit PC Co-Pilots’ Facebook page at http://www.facebook.com/pccopilots

I could write an entire book here about how you can utilize Facebook and an encyclopedia series about social media marketing, but this is a great start. Look for more posts to help you get the most out of your marketing. As always, if you have any questions or suggestions, just let us know. We’ll be happy to help you become a master of social media and SEO (search engine optimization).